In addition to the actual reality you know, there are three new and arguably more interesting versions of it – thanks to the wonders of modern technology. These versions are Virtual Reality, Augmented Reality and Mixed Reality. What are they, how do you visit them and what do you need in order to get the full experience? That’s our topic for today.
Sorry, this entry is only available in German. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.
Spätestens seit dem Verkaufsstart verschiedener VR-Brillen sollte AR (Augmented Reality) und VR (Virtual Reality) den meisten technikaffinen Menschen ein Begriff sein. Diese Technologien sind allerdings nicht auf bestimme Bereiche (Unterhaltungselektronik, Werbung, etc.) eingeschränkt, sie können auch in der Medizin eine wichtige Rolle spielen.
Virtual Reality (short: VR) is a promise of comprehensive digitalization, which was initially given in the 1980s and has been waiting to be kept ever since. Thanks to the evolution in important key areas, such as the production of high resolution displays and the vast improvements in graphics performance or sensor technology, to name but a few, the results which can be achieved today are a veritable spectacle.
What do you prefer – the familiar feel of printed marketing materials or the accuracy of digital content?Why not have both at the same time? Augmented sales combines the best of both worlds and we show you how.