Tag Archives: tracking

What are AR targets and how to choose one?

A long time ago, when augmented reality (AR) was not yet known worldwide (so long before Pokémon GO), in the summer of 2013 we already had a love-hate relationship with a thing known as a tracking target. But since we prefer love over hate any day, we got together with the Graz University of Technology later that very year to develop a tool for the local improvement of these tracking targets [1]. What’s a target, why did it need improving and why is that relevant for today, you may ask. Well, read on to find out.


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