When you jump in at the deep end, you’ll start to swim fast. Everyone knows it, but few have the courage to actually do it. The pool manufacturer Leidenfrost is known for combining tradition and innovation and will soon jump into the vast ocean of Augmented Reality possibilities.
In addition to the actual reality you know, there are three new and arguably more interesting versions of it – thanks to the wonders of modern technology. These versions are Virtual Reality, Augmented Reality and Mixed Reality. What are they, how do you visit them and what do you need in order to get the full experience? That’s our topic for today.
It’s been a while since our last blog about the Vuforia4Unreal plugin. One year, two months and two days to be exact… And it took exactly one year for us to get it out of its drawer, dust it off, get it up to scratch and expand it a little bit in order to be able to publish it as an open source project. Today, we would like to tell you what’s new with our Vuforia4Unreal plugin and present a few of our many ideas for its future. I hope you’re as hyped as we are right now.
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Spätestens seit dem Verkaufsstart verschiedener VR-Brillen sollte AR (Augmented Reality) und VR (Virtual Reality) den meisten technikaffinen Menschen ein Begriff sein. Diese Technologien sind allerdings nicht auf bestimme Bereiche (Unterhaltungselektronik, Werbung, etc.) eingeschränkt, sie können auch in der Medizin eine wichtige Rolle spielen.
Everyone’s talking about the HoloLens right now. So, naturally, I want to add my two cents as well. Over the past few days, I had the opportunity to try out the HoloLens twice. Now, I’d like to share my first impressions with you.
You probably know what these two words mean (if you’re interested in technology or follow our blog). Now, we thought it might be interesting to combine them and create something like an “augmented reality flight mode”. Thus, the concept for dronAR was born. But let’s be honest: we also had a lot of fun without the AR part.
Yes, you guessed it, we’ve visited another trade fair recently – bauma 2016, the world’s leading trade fair for construction machinery. Trade fairs are important for business and even more so, if a fair is only organized every three years like bauma. One of our clients recently attended bauma 2016 in Munich with an AR app we developed for them. And since we care about our customers, we also care about their success at trade shows. So to be sure everything would work smoothly, we accompanied them.
Are you going to exhibit your products at a trade show and all you can think about is how to outdo your competition with new and fantastic menu plans? If so, we have a little tip for you – with augmented reality, your stand will not only draw attention at meal times. Even better, all eyes will be on your product and not on the fancy sushi chef you might have hired.
In this blog, we keep talking about different augmented reality (AR) applications, but I’m sure there’s still some of you who wonder, “what’s behind this AR thing and is it really all it’s cracked up to be?” If that’s you, then you should definitely read on. But don’t worry, even if you’re not exactly tech-savvy, this is the post you want to read.
What do you prefer – the familiar feel of printed marketing materials or the accuracy of digital content?Why not have both at the same time? Augmented sales combines the best of both worlds and we show you how.