Every week, we write about a new topic. Correction: almost every week, because sometimes, we also say things like these: I’m already completely booked, that has priority over writing a silly blogpost! Blogging won’t get me anything, the project I’m working on will! Anyway, I can’t think of a good topic and nobody cares about what I’m doing in my day to day business! Also I have on occasion said something along those lines and maybe you have, too. But really, these are just pretexts – blogging can be very useful, especially for small to medium businesses. Don’t believe me? Read on.