Yes, you guessed it, we’ve visited another trade fair recently – bauma 2016, the world’s leading trade fair for construction machinery. Trade fairs are important for business and even more so, if a fair is only organized every three years like bauma. One of our clients recently attended bauma 2016 in Munich with an AR app we developed for them. And since we care about our customers, we also care about their success at trade shows. So to be sure everything would work smoothly, we accompanied them.
This is Mark and Mark is a STEVE. Um, sure – you’ll be wondering, “What’s a STEVE and why is this one called Mark?” I will explain, but let’s take it one step at a time, because STEVE belongs to a very special species: he is a beautiful panorama viewer.
Are you going to exhibit your products at a trade show and all you can think about is how to outdo your competition with new and fantastic menu plans? If so, we have a little tip for you – with augmented reality, your stand will not only draw attention at meal times. Even better, all eyes will be on your product and not on the fancy sushi chef you might have hired.
In this blog, we keep talking about different augmented reality (AR) applications, but I’m sure there’s still some of you who wonder, “what’s behind this AR thing and is it really all it’s cracked up to be?” If that’s you, then you should definitely read on. But don’t worry, even if you’re not exactly tech-savvy, this is the post you want to read.
It’s been a long time coming, but it is finally official – the lot at number 15 Burggasse, Graz goes to (…drumroll…): Argos! We are proud to have been called on to visualize the project associated with star architect Zaha Hadid with our expertise in Augmented Reality and to have helped make the ground-breaking ceremony a great success.
20 years ago, you might have seen it in a science fiction movie – now, it is our daily business. Augmented reality has established itself as a successful technology about to conquer the world. Continue reading →