Category Archives: Story

Milestones – how big and small ideas change the (business) world

For us, 2017 was a year of milestones, with respect to the technologies we work with as well as well as in terms of our company’s development. Thus, the question I asked myself when writing this article was the following: what do the milestones in the development of Augmented Reality have in common with the milestones we celebrated here at CodeFlügel?

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The Future of Storytelling

The way we communicate has not only changed over the last few years, it has reached altogether new levels. Thanks to digitalization, we can easily send messages, upload photos and invite friends across the entire globe. Millions of contents can reach us anywhere and at any time. The good old text message has long been replaced by WhatsApp and other messengers – writing letters already seems a bit antiquated. With such a multitude of possibilities, we often have a hard time selecting a channel of communication. Marketing and communication experts do their best to navigate this in order to provide us with seemingly individual contents. With the pace at which we are communicating nowadays, I always look for chances to tell stories and wonder how we will consume them in the future.

future storytelling

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The 3-Hour Design Sprint

If you’re working in business, IT, product development or marketing and haven’t been living under a rock for the past year, you will have heard of design thinking and of one of its practical applications, design sprints. We recently tried the condensed 3-hour version of the design sprint and I want to share our insights from this with you. If you have been living under a rock, firstly, I am very sorry. And secondly, don’t worry, I will explain the basic principles as we go along.

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Stories about Alpine Villages and drab Halls

It’s August 23rd, 2017. It’s a sunny day –  few clouds wander across the skies and a light breeze is flowing through the streets of Graz. I am ready and my bags are packed. The car is loaded and off we go – to the Technology Talks at the European Forum Alpbach, to our trade show presentation with the Silicon Alps Cluster. The streets and landscape is slowly changing, motorways become mountain roads, rolling hills turn into impressive mountain ranges. What will be waiting for us at the other end? Who will we meet? Curiosity and worry intermingle. Did we pack everything? What if I can’t answer everybody’s questions? What if nobody turns up, what if nothing happens at all?

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Storytelling in the Digital Age

Some time ago, my little son was sitting in our living room playing with his toy cars. He loves those and separating him from them, when he is re-enacting a dramatic race is all but impossible. That day, though, something was different. I had just installed an app on my smartphone with which I could magically (to him, anyway) make a dragon appear. So, I asked him whether he wanted to see an awesome magic trick. Sure, he did. He came over and looked at my smartphone, when suddenly the dragon appeared out of nowhere and went flying across the room.

storytelling

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Like Family – CodeFlügel at CeBIT 2017 in Hanover

Last week, the CeBIT trade show was held in Hanover again. And I’m sure you’ve been dying to know what it looks like from the point of view of an exhibitor. Luckily for you, we had a booth this year, in exhibition hall 11, the hall for start-ups. Even though we aren’t actually a start-up anymore (more on that later) we were pretty comfortable and happy to be there. And, most importantly, we took many new impressions, inputs and stories home with us.

cfatcebit

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