„Fake News!“ – seit ein paar Jahren vergeht kaum ein Tag, an dem wir diesem Begriff nicht begegnen. Aber wie es scheint, sind wir gerade erst an der Spitze des Eisbergs angekommen, denn die Zukunft unseres Nachrichtenkonsums ist ebenfalls durch einen Begriff geprägt, der uns fast täglich begegnet: „Artificial Intelligence“ (AI). Wie das nun alles zusammenhängt, erfahrt ihr, wenn ihr weiterlest.
Richtig gelesen, auch mit älteren Produkten wie Tonziegeln im Produktportfolio kann man die digitale Schiene einschlagen. „TON SCHAFFT MEHR“ lautet das Statement von Wienerberger – und Wienerberger selbst schafft noch viel mehr, wie man beim Messeauftritt auf der BAU in München Anfang Jänner gesehen hat: Ein innovativer, modern inszenierter und konzeptionell durchdachter Messestand. Der Marktführer überzeugt mit professionellem und innovativem Auftreten – und CodeFlügel war live dabei! Du fragst dich warum? Na, dann lies einfach weiter 😉
The tech industry in general and the Augmented & Virtual Reality branches in particular are very fast-moving industries, with lots of new developments and knowledge being created every day. As a company, it is important to stay on top of our game, keep up with new announcements and releases and quickly evaluate and adapt to new and emerging technologies.
Many of you will have noticed that Augmented Reality is really booming right now. To a large part, that’s due to the fact that the big players in the app business (Apple and Google) are throwing a lot of money and resources at AR right now. Among other things, that resulted in both of them publishing their own AR frameworks. But there’s another player who is committed to making our lives more interesting.
For us, 2017 was a year of milestones, with respect to the technologies we work with as well as well as in terms of our company’s development. Thus, the question I asked myself when writing this article was the following: what do the milestones in the development of Augmented Reality have in common with the milestones we celebrated here at CodeFlügel?
Humans have been building things for as long as anyone can remember. Many different materials were used over the centuries and millennia. For a comparatively short time, we’ve also been using Augmented Reality and Virtual Reality as different kinds of “building materials”. But what are the advantages of using them and what can they be used for?
Some time ago, my little son was sitting in our living room playing with his toy cars. He loves those and separating him from them, when he is re-enacting a dramatic race is all but impossible. That day, though, something was different. I had just installed an app on my smartphone with which I could magically (to him, anyway) make a dragon appear. So, I asked him whether he wanted to see an awesome magic trick. Sure, he did. He came over and looked at my smartphone, when suddenly the dragon appeared out of nowhere and went flying across the room.
In addition to the actual reality you know, there are three new and arguably more interesting versions of it – thanks to the wonders of modern technology. These versions are Virtual Reality, Augmented Reality and Mixed Reality. What are they, how do you visit them and what do you need in order to get the full experience? That’s our topic for today.
The topic of digitalization has been on everybody’s lips for a while now. But what does it really mean? What does it do to traditional industries and how digitalized have we become? In one of his talks, the well-known business angel Hansi Hansman said that he estimates a degree of digitalization of only a few percent. Long story short: the amount of digitalization will definitely be increasing. In all industries and markets.