Category Archives: Augmented Reality

Milestones – how big and small ideas change the (business) world

For us, 2017 was a year of milestones, with respect to the technologies we work with as well as well as in terms of our company’s development. Thus, the question I asked myself when writing this article was the following: what do the milestones in the development of Augmented Reality have in common with the milestones we celebrated here at CodeFlügel?

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The Future of Storytelling

The way we communicate has not only changed over the last few years, it has reached altogether new levels. Thanks to digitalization, we can easily send messages, upload photos and invite friends across the entire globe. Millions of contents can reach us anywhere and at any time. The good old text message has long been replaced by WhatsApp and other messengers – writing letters already seems a bit antiquated. With such a multitude of possibilities, we often have a hard time selecting a channel of communication. Marketing and communication experts do their best to navigate this in order to provide us with seemingly individual contents. With the pace at which we are communicating nowadays, I always look for chances to tell stories and wonder how we will consume them in the future.

future storytelling

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AR and VR as Building Materials

Humans have been building things for as long as anyone can remember. Many different materials were used over the centuries and millennia.  For a comparatively short time, we’ve also been using Augmented Reality and Virtual Reality as different kinds of “building materials”. But what are the advantages of using them and what can they be used for?

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Storytelling in the Digital Age

Some time ago, my little son was sitting in our living room playing with his toy cars. He loves those and separating him from them, when he is re-enacting a dramatic race is all but impossible. That day, though, something was different. I had just installed an app on my smartphone with which I could magically (to him, anyway) make a dragon appear. So, I asked him whether he wanted to see an awesome magic trick. Sure, he did. He came over and looked at my smartphone, when suddenly the dragon appeared out of nowhere and went flying across the room.

storytelling

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Vuforia4Unreal 2.0 – Open Source Edition

It’s been a while since our last blog about the Vuforia4Unreal plugin. One year, two months and two days to be exact… And it took exactly one year for us to get it out of its drawer, dust it off, get it up to scratch and expand it a little bit in order to be able to publish it as an open source project. Today, we would like to tell you what’s new with our Vuforia4Unreal plugin and present a few of our many ideas for its future. I hope you’re as hyped as we are right now.

 

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Digitalization – What now?

The topic of digitalization has been on everybody’s lips for a while now. But what does it really mean? What does it do to traditional industries and how digitalized have we become? In one of his talks, the well-known business angel Hansi Hansman said that he estimates a degree of digitalization of only a few percent. Long story short: the amount of digitalization will definitely be increasing. In all industries and markets.

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