Category Archives: Augmented Reality

Augmented Reality – Try before you buy

A little while ago, Pete wrote about all the new features Vuforia 7 has to offer. Today I will go a little bit into detail about the new “Ground Plane” and “Fusion” features. But don’t worry, this will be totally practice-oriented and not too technical. Thus, today’s blog post will tell you what all the fuss is all about and, more importantly, what you can do with all those new features.

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Vuforia 7 – Augmented Reality gets even better!

Many of you will have noticed that Augmented Reality is really booming right now. To a large part, that’s due to the fact that the big players in the app business (Apple and Google) are throwing a lot of money and resources at AR right now. Among other things, that resulted in both of them publishing their own AR frameworks. But there’s another player who is committed to making our lives more interesting.

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5 Business Use Cases for Augmented Reality

Obviously, we think that Augmented Reality is the future and by now, this technology has entered the mass market quite well. The first reaction to seeing an AR application for the first time is always amazement and yet, we’re often asked whether companies can really benefit from Augmented Reality apps. The short answer is, “Yes, definitely!” and the longer answer can be found in the following 5 use cases for Augmented Reality in general and businesses in particular.

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Milestones – how big and small ideas change the (business) world

For us, 2017 was a year of milestones, with respect to the technologies we work with as well as well as in terms of our company’s development. Thus, the question I asked myself when writing this article was the following: what do the milestones in the development of Augmented Reality have in common with the milestones we celebrated here at CodeFlügel?

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The Future of Storytelling

The way we communicate has not only changed over the last few years, it has reached altogether new levels. Thanks to digitalization, we can easily send messages, upload photos and invite friends across the entire globe. Millions of contents can reach us anywhere and at any time. The good old text message has long been replaced by WhatsApp and other messengers – writing letters already seems a bit antiquated. With such a multitude of possibilities, we often have a hard time selecting a channel of communication. Marketing and communication experts do their best to navigate this in order to provide us with seemingly individual contents. With the pace at which we are communicating nowadays, I always look for chances to tell stories and wonder how we will consume them in the future.

future storytelling

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AR and VR as Building Materials

Humans have been building things for as long as anyone can remember. Many different materials were used over the centuries and millennia.  For a comparatively short time, we’ve also been using Augmented Reality and Virtual Reality as different kinds of “building materials”. But what are the advantages of using them and what can they be used for?

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Storytelling in the Digital Age

Some time ago, my little son was sitting in our living room playing with his toy cars. He loves those and separating him from them, when he is re-enacting a dramatic race is all but impossible. That day, though, something was different. I had just installed an app on my smartphone with which I could magically (to him, anyway) make a dragon appear. So, I asked him whether he wanted to see an awesome magic trick. Sure, he did. He came over and looked at my smartphone, when suddenly the dragon appeared out of nowhere and went flying across the room.

storytelling

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