Author Archives: Alisa


About the author


Alisa *should* do the marketing - that is if there is no offer that needs writing, no webshop that needs administrating or nothing else that must be done as soon as possible ;) She is nerdier than she looks and is easily fascinated by new technologies, media and projects. Her biggest weakness is anything cat-related.

5 Business Use Cases for Augmented Reality

Obviously, we think that Augmented Reality is the future and by now, this technology has entered the mass market quite well. The first reaction to seeing an AR application for the first time is always amazement and yet, we’re often asked whether companies can really benefit from Augmented Reality apps. The short answer is, “Yes, definitely!” and the longer answer can be found in the following 5 use cases for Augmented Reality in general and businesses in particular.

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The 3-Hour Design Sprint

If you’re working in business, IT, product development or marketing and haven’t been living under a rock for the past year, you will have heard of design thinking and of one of its practical applications, design sprints. We recently tried the condensed 3-hour version of the design sprint and I want to share our insights from this with you. If you have been living under a rock, firstly, I am very sorry. And secondly, don’t worry, I will explain the basic principles as we go along.

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Augmented Reality and Usability

Sometimes it can be hard for users to navigate Augmented Reality apps. Either because they don’t really know what to do with AR or because they can’t work the app. But it won’t do to utter a sighed, “the world simply isn’t ready for this yet!” and give up. There are a few things you can do to prevent that scenario, which is why we’re sharing some of our tips with you today.

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What’s next in e-commerce? The Printed Online Shop

Depending on the country you live in, up to 30% of total sales revenue is made online and as many as 70% of people regularly do their shopping online. As these numbers keep growing, we wonder whether the advancement in technology will one day be the end of actual stores. What’s next for e-commerce and how will it change the way we shop? A critical perspective.

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Why blogging helps your business – 5 tips for building a successful blog

Every week, we write about a new topic. Correction: almost every week, because sometimes, we also say things like these: I’m already completely booked, that has priority over writing a silly blogpost! Blogging won’t get me anything, the project I’m working on will! Anyway, I can’t think of a good topic and nobody cares about what I’m doing in my day to day business! Also I have on occasion said something along those lines and maybe you have, too. But really, these are just pretexts – blogging can be very useful, especially for small to medium businesses. Don’t believe me? Read on.


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The Basics of Beacons

If you’ve ever asked yourself “what the hell are those ‘beacons’ everyone keeps talking about?” you’ve come to the right place. If you’ve actually never heard of them before, but now have a burning need to know, you’re in luck as well. In this article, I want to tell you what beacons are and how you might use them. And don’t worry, you don’t really have to be tech-savvy to understand what I’m going on about.

via Flickr, user

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