Augmented Reality

Augmented Reality offers exciting as well as useful applications for almost any division of a company. On the one hand, the technology can be used in order to generate attention and create special experiences (e.g. in Marketing, Sales, at trade shows, etc.). On the other hand, it can be harnessed in the visualization and support of complex processes, products and structures in the day-to-day operations.

Here, you can find a selection of our articles on the topic:

From a WOW-Effekt to a Marketing Strategy

Why it is important to integrate AR into your marketing strategy and what you can gain by doing so.



A Beginner’s Guide to Augmented RealityAugmented Reality Basics

A short introduction to the Augmented Reality technology. If you’re not a seasoned AR-pro, you might want to start here.



The Digital Realities – AR, VR, MRAR, VR, MR

How do Augmented Reality, Virtual Reality and Mixed Reality differ from one another?
You’re not quite sure? Don’t worry, we’ll tell you all about it here.



5 Business Use Cases for Augmented RealityAR business use cases

Here, you can find some ideas on how to use Augmented Reality in your company, which exceed simple marketing showcases by far.



Augmented Reality and e-commerce

What’s next in e-commerce? The printed Online Shop

Read here, how you can connect your printed catalogs to your online shop and thus create a closed and unified user experience.



Augmented Reality Usability

Augmented Reality and Usability

What can you do so that your users love interacting with your app and do so regularly? Here, you can find a few ideas to get you started.



AR Helpers – Blog SeriesImproved Augmented Reality

Give your Augmented Reality apps that extra little something with these tips on improved usability and streamlined functionality.



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